Introduction

Build Up is a job marketplace app created to address the challenges faced by daily wage construction workers and contractors. It serves as a platform to connect laborers, carpenters, and other blue-collar workers with contractors seeking their services, simplifying the hiring process.

My Role

As a UX designer for Build Up, I was key in understanding user needs, conducting user research, and designing an intuitive app interface. My focus was on creating a user-centric experience tailored to the unique requirements of the target audience.

Process

The development process for Build Up began with extensive user research to identify the pain points and preferences of construction workers and contractors. Documentation and wireframing were crucial in mapping out the app's functionality and layout. The design phase involved drawing inspiration from industry best practices and translating them into user-friendly designs.

Learnings

Designing for a diverse user base with varying levels of digital literacy presented challenges and learning opportunities. It deepened my understanding of user empathy and the importance of simplicity in interface design. Additionally, navigating the complexities of the construction industry provided valuable insights into designing for specialized markets.